Rap Rotation

About

Starting out as a playlist, Rap Rotation is now a social channel for hip hop artists. During filming, Rick Ross was launching a new album, and interviewing him and Da Baby brought another layer of meaning to their music in the Rap Rotation community. Collaborating alongside the creative minds at Glare, Anthony Gargasz and Rafael Ramirez brought West in to make their visual voice and stories come to life. Of course having the legendary Rick Ross and Da Baby as the first artists up in these made the work easy--we helped craft social content for hip-hop fans and music-streamers that was insightful and inspirational.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."