Super Bowl Countdown

About

The road to the Super Bowl starts here. This high-energy countdown spot builds the anticipation, excitement, and intensity leading up to the biggest game of the year—brought to life by West Productions. From the roar of the crowd to the final seconds on the clock, every moment is packed with adrenaline and emotion. This spot doesn’t just count down to kickoff—it fuels the passion that makes the Super Bowl an unforgettable experience.

THE ULTIMATE SHOWDOWN - CHIEFS VS EAGLES

FINAL DRIVE - PHILLADELPHIA EAGLES SUPER BOWL TEASER

DIRECTOR’S CUT

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."