University of Miami

About

Welcome to Miami, and a way to capture the lifestyle and cutting-edge pace-setting momentum of a campus in a commercial that says, “You can be a part of this too.” We loved diving into the culture of campus and the heart of its faculty and students who are making waves and having fun while doing it.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."