Wildcard Weekend

About

What does it look like to collaborate on a cross-country project with overnight uploads in time for Wildcard Weekend? This is it - a project timeline that reflected the same kind of wild that was being featured on the front end.

This narrative was meant for impact and excitement. Anything is possible on wildcard weekend, so in capturing the VoiceOver to carry the visuals, we pushed for more grit, more surprise, and more drama to drive the surprise that would play out in the weekend games.

More drama to drive the outcomes that would roll out in the weekend games.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."