ESPN The Two Assassins

About

When ESPN realized there was a matchup of assassins in the Warriors and Mavericks faceoff, the natural progression comparing accuracy and precision of a warrior preparing for battle. How could we capture this idea of mindset, determination, and grit of skilled players walking into battle with a visual through-line? Like this.

Setting up our warrior in a warehouse practicing endless repetitions of his art-form, we captured clean movements and a clear alignment of mind and body. Each scene was meant to parallel the focus and balance found in an entirely different sport, but highlighting the clear connection of commitment to craft.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."