Panera

About

Playing off of pretentious coffee culture, Panera's spot creates humorous juxtaposition against their offering of straight and simple "regular coffee" with the clever slogan of, "Goodbye extra, hello unlimited." We utilized the dynamic shots to play with layers of color and sound design that amplified the art direction of this commercial. With quick cuts, the story unfolds with humor and ease, putting you into the shoes of our customer looking for a regular ol' cup o' joe.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."