Playing off of pretentious coffee culture, Panera's spot creates humorous juxtaposition against their offering of straight and simple "regular coffee" with the clever slogan of, "Goodbye extra, hello unlimited." We utilized the dynamic shots to play with layers of color and sound design that amplified the art direction of this commercial. With quick cuts, the story unfolds with humor and ease, putting you into the shoes of our customer looking for a regular ol' cup o' joe.