Kroger Deal Dash

About

This campaign became the highest-performing social post that Kroger has ever put out. A two-part social campaign for Kroger’s Instagram and TikTok, a whole game show set in the middle of an active Kroger here in the heart of Atlanta, GA. With real shoppers, real reactions, and a fast-paced, high-energy format, the campaign brought unexpected fun to the grocery aisle. The result? Viral engagement, buzz-worthy content, and a fresh way to connect with Kroger’s audience.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."