This campaign became the highest-performing social post that Kroger has ever put out. A two-part social campaign for Kroger’s Instagram and TikTok, a whole game show set in the middle of an active Kroger here in the heart of Atlanta, GA. With real shoppers, real reactions, and a fast-paced, high-energy format, the campaign brought unexpected fun to the grocery aisle. The result? Viral engagement, buzz-worthy content, and a fresh way to connect with Kroger’s audience.