Nike Running

About

Bright movement and fast-paced energy drove the post-production on this project because telling a cohesive story for a commercial spot is exactly the kind of challenge we are here for. Through quick transitions, we don’t miss the chance to set the scene, establish locale, develop characters, or capture a motivating message. You can still make good stories happen in 30-seconds.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."