NBA Christmas Day

About

We threw it back to the games and toys of yester-year as a fun spin on ESPN’s transitions for the Christmas Day NBA games. Designing custom throwbacks that filled “Uncle Tracy’s” bag of presents, viewers got a taste of every NBA fan’s dream giftbag. It was lively, it was fun, and it was exactly the way we wanted to spend our holidays filming.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."