Reflexion Radiotherapy

About

The fight against cancer is ruthless, full of hardships. But now there’s a new tool that turns the tide, turning victims into victors. We made these two spots to rewrite the cancer narrative of patients who feel helpless and to show them that through the new technology they are really are brave and empowered fighters.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."