Nike Gear Up

About

We captured athletes gearing up with fast-paced transitions and clever camera moves to highlight fresh product and each isolated sport. Then we followed it with bright custom music to amp it up so that each film feels inspiring and engaging. In each of these 5 spots, you'll see different approaches to the same story—grab your shoes and gear up.

Marcus Elliott

Director of Content
NBA Entertainment

"West came in with a real point of view — they weren't just executing a brief, they were pushing us toward something we wouldn't have arrived at on our own. The final piece ran across ESPN properties and consistently outperformed every benchmark we had for content in that format."